Naturally Plus is dedicated to constant development, evolving at a rapid pace, to deliver the very best to the world a step before the others. Ever since the launch in Japan, Naturally Plus has grown exponentially at an unprecedented speed. Entering the market with a single product, Super Lutein, Naturally Plus sold over 100 million USD on the third year from establishment. On the fifth year from establishment, the annual sales exceeded 300 million USD. It was only in 2007 that Naturally Plus introduced its second product, the hydrogen enriched water, Izumio. This product too became the number one seller from its launch. The lineup has now expanded to 15 products in both the nutritional and toiletry/cosmetics market. Besides increasing product options, Naturally Plus has expanded its market to include over 150 countries and regions all over the world.
- April 2019
- Opening of HAWAII POP UP (United States)
- April 2017
- Opening of Ipoh Salon (Malaysia)
- August 2015
- Establishment of Naturally Plus (B) Sdn. Bhd. (Mukim Gadong, Brunei)
- July 2015
- Establishment of NATURALLY PLUS VIET NAM ONE MEMBER COMPANY LIMITED (Ho Chi Minh, Vietnam)
- June 2015
- Establishment of NATURALLYPLUS (PHILIPPINES) Inc. (Makati, Philippines)
- February 2015
- Opening of Yilan Salon (Taiwan)
- January 2015
- Opening of Europe Distribution Center (The Netherlands)
- September 2014
- Opening of Medan Salon (Indonesia)
- June 2014
- Establishment of NPUSA (United States)
- March 2014
- Opening of Zhongli Salon (Taiwan)
- October 2013
- Opening of Johor Bahru Salon (Malaysia)
- September 2013
- Establishment of Naturally Plus (Thailand) Co., Ltd. (Bangkok, Thailand)
- July 2012
- Opening of Tainan Salon (Taiwan)
- January 2012
- Official launch of Naturally Plus Global (NPGL)
- July 2011
- Establishment of PT. Naturally Plus Indonesia (Jakarta, Indonesia)
- December 2010
- Opening of Kota Kinabalu Salon (Sabah, Malaysia)
- November 2010
- Opening of Kuching Salon (Sarawak, Malaysia)
- October 2010
- Establishment of Naturally Plus Korea Co., Ltd. (Seoul, Korea)
- July 2010
- Redesign of IZUMIO packaging and product volume increase
- December 2009
- Establishment of Naturally Plus Malaysia Sdn. Bhd. (Kuala Lumpur, Malaysia)
- November 2008
- Establishment of Naturally Plus Direct Marketing Pte. Limited (Singapore)
- September 2007
- Establishment of Naturally Plus HongKong Co., Ltd. (Hong Kong)
- April 2007
- Launch of IZUMIO in Japan
- July 2006
- Opening of Kaohsiung Salon (Taiwan)
- June 2005
- Opening of Taichung Salon (Taiwan)
- April 2004
- Establishment of Taiwan Naturally Plus Co., Ltd. (Taipei, Taiwan)
- April 2003
- Opening of Osaka Salon (Osaka, Japan)
- March 1999
- Establishment of Naturally Plus Co., Ltd. (Ariake, Tokyo)
- March 1999
- Launch of SUPER LUTEIN in Japan
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